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Top Wine Professionals Praise Program
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"After reporting on the wine industry
for more than 25 years, I can't
recall four more valuable days than I spent at the UC
Davis Wine
Executive Program. It's an invaluable course for both
would-be winery
entrepreneurs and experienced wine professionals who
need a broader
understanding of their business."
--Jim Gordon, Editor, Wines & Vines
magazine
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"The UC Davis Wine Executive Program is
top notch. The instructors are
experts in their fields and the diversity of attendees
makes for a great
program. As someone returning to the wine business
after seven years,
it was an ideal way to re-engage myself in the
industry."
--Robert Fowles, Director of Finance &
Administration,
Opus One Winery LLC
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"The UC Davis Wine Executive Program
instructors are first-rate.
They are leaders in their fields who offer a
provocative and
contemporary curriculum. I continue to pursue the
concepts and
apply the skills I learned, and find that my
contributions to all areas
of winery operations have been enhanced.
-- Greg Ralston, Managing Director,
Chateau Montelena Winery
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"The UC Davis Wine Executive Program
provides a vehicle for knowledge
growth through total immersion and gloves off
discussions among
a wide array of industry professionals."
-- Lance Spears President & CEO
Seguin Moreau Napa Cooperage, Inc.
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The UC Davis Wine Executive Program
pulls together a comprehensive
agenda covering a broad spectrum of timely topics. The
presentations
and discussions about current events and challenges in
the industry
are engaging and informative, and the networking
opportunities are
equally as valuable. I highly recommend it to
professionals involved
in the wine industry.
-- Peggy Kutchera, Corporate Banking
Officer, Comerica Bank
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When I attended the UC Davis Wine Executive Program, I
not only
came away with valuable insights applicable to our
niche as a very
small producer of premium, allocated Cabernet, I gained
a thorough
understanding and broader perspective of the marketing
strategies of
wineries of all sizes. I returned to the Napa Valley
with heightened
confidence in the effectiveness of our approach.
-- Burges Smith, Vice President of Sales & Marketing, Araujo Estate Wines
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The professors and presentations are excellent. As a
relative
newcomer to the industry, the program allowed me to
accelerate my
understanding of enology, viticulture and legal issues
relating to the
wine business.
-- Richard Mahoney, Chief Financial Officer, The Wine
Group
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The structure of the UC
Davis Wine Executive Program is a breath of
fresh air. It successfully bridges the gap between the
production
process and the business management process, which is
very critical
given that we are moving from a cottage industry to a
professionally
managed beverage industry.
-- Mason Ainsworth, General Manager,
Jordan Vineyard and Winery
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The UC Davis Wine Executive Program is
a provocative blend of
viticulture, winemaking and finance combined with
thought-provoking
conversations and ideas about how to manage the three
disciplines
in the future.
-- Michael Silacci, Winemaker,
Opus One Winery
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I was impressed with the
structure of the seminars. The curriculum
was mixed very well and the
faculty kept the course fresh by going
from winemaking cost accounting right
into sales and marketing
issues and then grape-growing topics.
-- Erle Martin, President, Niebaum~Coppola
Estate Winery, Napa
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The program is well-organized and the three days we spent
were definitely
productive. I met many people involved in the
wine industry at different
levels those with financial backgrounds
like myself, vineyard managers and
others on the production
and retail sides, even real estate. The course was
very user-friendly.
I really enjoyed myself and had fun.
-- Aldo Ballarin, Controller, Far Niente Winery, Oakville
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I was impressed with the
breadth of the curriculum and the
variety of topics covered during the three days. The
faculty
was first-rate and I was quite impressed with the
number of
and quality of people I got to meet truly some of the
key
executives of the wine industry. Ive kept up
relationships with
many of them.
-- Ken Lee, Vice President-Sales, J Lohr
Winery
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I recently started a boutique wine company with production
of only 570
cases. I took the Wine Executive Program with the
specific purpose of
using the course to make a decision as to whether I
want to go deeper
with this venture. I found the course very useful in
providing both a
broad overview, and some specifics of the operation of
vineyards and a
winery both at a small-scale and a large-scale
operation. The instructors
are knowledgeable and enthusiastic. Id recommend the
course to any
one who is contemplating getting into the business.
-- Bruce Conzelman, Founder, Harmonique Wine
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